About LinkZ Sports

A Sports Brand Built for Participation. A Supply Model Built for Execution.

LinkZ Sports is the consumer-facing sporting-goods brand of Linkzone Group, combining North American commercial leadership with product development, sourcing and supply coordination through specialist partners in India.

WHY WE EXIST

Make Sport Easier to Enter.

LinkZ Sports is being built around a simple idea: develop products and programs that make participation easier to understand, easier to access and easier to support across homes, schools, clubs, teams and retail environments.

Easier to Buy. Easier to Sell. Easier to Play.

LinkZ Sports products
HOW WE THINK

Built Around the Product, the Buyer and the Player.

01

Accessible by Design

Make participation easier for players entering a sport.

02

Commercially Practical

Design product, packaging and assortment with the buyer and channel in mind.

03

Execution Matters

Treat specification, quality, packaging and logistics as part of product development.

04

Depth Before Breadth

Build credible depth in active categories before expanding into the next sport.

BRAND ARCHITECTURE

One Sports Platform. Clear Category Roles.

The brand architecture is designed to keep the consumer proposition simple while allowing focused development within cricket and future sporting categories.

Primary sporting-goods brand

LinkZ Sports

The master consumer brand for sporting goods, teamwear and future category expansion.

Flagship cricket category

LinkZ Cricket

The core cricket proposition spanning equipment, participation, training and program needs.

Premium cricket collection

Willow & Seam

A premium cricket collection shaped around elevated materials, craftsmanship and presentation.

HOW WE OPERATE

Commercial Leadership Close to the Market. Product Execution Close to the Supply Base.

LinkZ combines North American commercial leadership with product development, sourcing and supplier coordination in India. Manufacturing is performed by third-party specialist manufacturers selected around the product requirement.

01
United States

Commercial development, retail partnerships, business development and market expansion.

02
Canada

Commercial operations, retail partnerships, market development and program support.

03
India

Product development support, sourcing, supplier coordination, packaging, assembly and quality-execution coordination.

LEADERSHIP

Two North American Markets. One Direction.

Harsh Chauhan, Managing Director, United States
United States

Harsh Chauhan

Managing Director, United States

Commercial development · Retail partnerships · Product strategy · Market expansion

Harsh leads U.S. commercial development, retail partnerships, product strategy and market expansion for LinkZ Sports. He brings nearly two decades of experience across enterprise technology, operations, finance and business leadership, with a track record of driving transformation, operational efficiency and measurable business outcomes.

Fatesh Chauhan, Managing Director, Canada
Canada

Fatesh Chauhan

Managing Director, Canada

Commercial operations · Import-export · Logistics · Retail relationships · Market development

Fatesh leads Canadian commercial operations, retail relationships and market development for LinkZ Sports, with practical expertise across import-export coordination, logistics and supply execution. His role connects customer requirements with commercial planning and coordinated delivery across product, supply and retail programs in the Canadian market.

WHERE WE'RE GOING

Building a Sports Brand One Category at a Time.

01TODAY

Build Cricket Depth

Equipment · Participation · Training · Teamwear

02NEXT

Elevate Premium Cricket

Develop Willow & Seam and selected higher-value cricket products.

03FUTURE

Expand LinkZ Sports

Enter adjacent sports selectively where demand, product capability and commercial execution align.

WORK WITH LINKZ

Looking to Build a Product, Retail or Organizational Sports Program?

Explore the product range or share the requirement with our team so we can identify the right pathway.